Buying Online - A Characterization of Rational Buying Procedures

Online Buying Behavior among University Students: A Cross Cultural Empirical Analysis

Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture, social class, reference groups relationship, family, income level and income independency, age, g...

A Study of the Effectiveness of Online Scarce Promotion - Based on the Comparison of Planned Buying and Unplanned Buying

Promotion can stimulate consumer’s unplanned buying which is regarded as the main source of sales growth, however, it may increase consumer’s planned buying shortfall as well. On one hand, online scarce promotion more significantly influences consumer’s unplanned buying and planned buying shortfall; On the other hand, frequent and continuing online promotion weakens its marginal performance. Un...

Effective Factors in Changing the Buying Behavior of Iranian Apparel Consumers

Buying Group Design Considering the Member’s Interest

Enhancing the speed and competition in an exhibition of services and products motivated the companies to provide high-quality products to the customers. One of the effective strategies to reach these goals is to create working groups. These groups can help the companies to improve the quality and exposure of their services along with reducing the costs. This approach is applicable in the health...

ALTRUISM OR BENEFIT SEEKING? EXAMINING THE EFFECTS OF PERSONAL CHARACTERISTICS AND BEHAVIORAL BELIEFS ON ONLINE SHOPPERâ•ŽS ATTITUDE AND INTENTION TO BE AN ONLINE GROUP BUYING INITIATOR

Among the various online shopping business models, one that specifically attracts the attention of Internet users is “online group buying. which is characterized by group negotiation benefits and online word-of-mouth effects. Extant online group buying research has examined topics covering pricing mechanisms, pricing models, sales performance, and online users’ motivation to participation. Wher...